How painful patterns fail the Startups? Avoid them.
In this Article: Six Reasons Why Startups Fail When Quincy Apparel first launched back in 2011, Tom Eisenmann , Harvard Business School Professor and Chair of Harvard Innovation Labs, had complete confidence in the company. So sure this new eCommerce apparel brand would be a success, he even invested in it. After all, he knew the co-founders well: They had been his students at HBS. And, they had executed “textbook-perfect” MVP testing to validate their idea. There was real customer demand, and the team quickly raised a $1 million Seed round. But despite all these signals, Quincy Apparel burned through cash without making enough progress to raise more. By 2013, the company shut down. What happened? “I could point to a lot of things that went wrong, but I couldn’t pinpoint the cause,” says Tom. After watching Quincy Apparel—and countless other startups—go through this tumultuous experience, he set out to determine the patterns of failing startups. He surveyed 470 early-stage founders